What you will do:
Support the local sales managers in the development and implementation of the local channel marketing plans for Consumer, Business and Vertical business areas, aligned within the business strategy. Work closely with sales teams to ensure effective channel plans are created and implemented.
Develop local channel marketing materials if required using centrally created creatives and work with approved local marketing communication agencies, ensuring that all materials are on message, on brand, on time and within budget.
Ensure all locally produced materials are approved by central marketing at concept and final stage.
Check translations of centrally produced marketing communications materials including promotions, advertising, brochures, POS, and PR.
Communicate central plans and materials throughout the local organisation.
Provide local requirements (e.g. localization & print quantity) for all central marketing collateral.
Provide feedback on centrally planned materials
Ensure that all promotional initiatives and activities provide a good ROI.
Drive and develop local PR & social media strategies, campaigns, and initiatives with the support of local agencies to improve the public perception of Epson in line with business objectives.
Work with the central PR team on the planning and implementation of PR and social media activities.
Produce local case studies following the agreed approval process and amplify to the media
Co-ordinate locally agreed central sponsorship activities.
Develop and implement an events plan (channel and end user) which may include roadshows, exhibitions, corporate hospitality, channel, and internal staff events.
Work with the Webmaster and Digital Marketing Specialist to create and execute channel marketing emails for local promotions/channel incentives, competitions & product launches.
Plan, manage and accurately forecast strategic and channel marketing budgets to ensure value for money and agreed ROI.
Ensure all activities have agreed KPIs
Provide consolidated reports on marketing activities, KPI’s and expenditure to the Manager, Marketing Services
What we ask for:
Degree level qualification in Marketing, Business, Management, or related subject
Fluent English speaker with excellent written English.
Strong experience in all areas of marketing, with a good understanding of the local market.
Previous experience working in a matrix organisation, ideally within a comparable industry.
PR and Social Media experience, including managing agencies locally.
Ability to communicate well with peers and senior management.
Confident at running large group meetings and adapting your style to the audience.
Excellent planning and organisation skills
Commercially and financially aware with experience managing/co-ordinating costs within defined budget.
Team player who is able to operate remotely from line manager/team.
Proactive, pragmatic and flexible approach, able to manage multiple priorities independently.
Ability to assess and solve issues quickly
Intermediate level of Powerpoint, Word and Excel.
Apply via :
-europe.com
