Sheer Logic Management Consultants is seeking to engage a dynamic individual for Marketing and PR Officer (Automotive Industry) position for one of our clients.
Job Description:
Directly responsible to the General Manager Sales and Marketing.
Responsibilities:
To assist in formulating Marketing and Communications policy
Develop and implement Marketing and Communication strategy/plan to support the brand equity and sales growth, to counter competitor activities – Variable and Fixed Marketing budgets
Deploy monthly strategy and plans (commercial actions, tactical campaigns, media plans, auto shows and vehicle launches etc.)
Review Marketing and Communications strategy and plans, assess effectiveness & efficiency and enhance
Provide recommendations on new & innovative ways to enhance business through Marketing and Communications
CRM: Customer Relationship Management – deploy CS initiatives, tools, processes, KPI’s & trackers
PR (Public Relations): Ensure effective internal and external communication and expectation management
To maximize sales and profitability through satisfaction and retention of customers to meet sales forecast
To develop the necessary Marketing and Communication organization to meet sales and profitability objectives
To ensure cost control to budget within department
To develop the necessary tools, processes and tracker reports to manage:
Brand: Equity improvement & Market share KPI’s
Integrated Marketing Plan Tracker: Monthly reports, budget management & campaign success reports
PR: Management tools implemented & support actions to enhance social media & market expectations
CRM: Programs, Tracker reports, target achievement, improvement plans implemented
Periodic activity reviews; management support & reports
Digital: Enhancements tools – lead management & improving prospecting tactics
Qualifications :
Marketing and Communications management with good CRM, PR, and Marketing skills, knowledge and experience in the automotive industry
Ability to manage and administer a department, to provide organization, systems and leadership
Up-to-date knowledge of vehicle legislation and of trade practices
Able to motivate a team to achieve objectives
Marketing and communications qualification an advantage
