Scope
Reporting to the Marketing Manager administratively but on day to day operations to the manager supervising the marketing function in that area. The Marketing Officer shall be responsible for identifying developing new markets and formulating marketing strategies and plans that meet the objectives of the marketing function.
Qualifications
Age 25 – 35 years.
Bachelors degree with a Diploma in marketing.
3 years minimum experience in Marketing agricultural commodities/products.
Should possess good communication and interpersonal skills.
Should have the qualities of go-getter, persuasive and negotiating abilities, coupled with self drive.
Membership in Chartered Institute of Marketing or Marketing Society of Kenya, an added advantage.
Responsibilities
Identifying and developing new markets for Corporation products and services while sustaining and enhancing the existing ones.
Generating marketing and sales reports and analyzing them objectively.
Generating sales and marketing promotional techniques.
Participating in the preparation of marketing budgets and sale forecasts.
Making follow-ups on new customers and liaising with already acquired ones on regular basis.
Assist the Marketing Manager and the marketing team in spearheading marketing activities towards achieving marketing goals and objectives.
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