Responsibilities
Conceive and develop efficient and intuitive marketing strategies
Organize and oversee advertising/communication campaigns, exhibitions, and promotional events
Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, press releases, website material, etc.)
Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
Monitor the progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses
Requirements and skills
3 – 5 years of proven experience as a marketing executive or similar role
Degree in sales and marketing, Business Administration, or any other related course.
Excellent written and verbal communication skills
Must have strong analytical skills to analyze metrics and create reports
Good understanding of market research techniques, data analysis, and statistics methods
Must have a high level of creativity
Thorough knowledge of strategic planning principles and marketing best practices
Proficient in MS Office and marketing software (e.g. CRM)
Familiarity with social media and web analytics
Excellent communication and people skills
Strong organizational and time-management abilities
Creativity and commercial awareness
Occasional travel may be required
Apply via :
www.crystalrecruitment.co.ke
