About the Client:
A leading hospital in Mombasa is seeking an aggressive and vibrant Marketing Officer. The hospital has been in existence for 10 years. It is re-known to provide quality pediatric services and lately added a range of services and notably women health matters.
Duties & Responsibilities:
Contribute in the implementation of marketing strategies
Organize and attend marketing activities or events to raise brand awareness
Plan advertising and promotional campaigns for products or services on a variety of media (social, print, etc.)
Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
See all ventures through to completion and evaluate their success using various metrics
Prepare content for the publication of marketing material and oversee distribution
Conduct market research to identify opportunities for promotion and growth
Collaborate with managers in preparing budgets and monitoring expenses
Develop, implement and deliver sales targets as per sales plan.
Identify and create product wise customer data base, target list and masters.
Establish, develop and maintain business relationships with consultant doctors and medical fraternity, insurance companies and corporate clients.
Build relationship with external partners who include key corporate clients, insurance firms, referring doctors and hospitals within the region.
Conduct regular need based market research to gather relevant data in order to analyze products, services, competition and trends.
Gather and document regular feedback from clients, communicate to respective heads of departments and work on a clear action plan.
Effectively communicate and promote products, services, packages, plans, features, and benefits to existing and prospective clients.
Organize and manage events like health camps, disease detection camps and CSR activities.
Contribute to the long-term marketing plan to drive forward agreed company objective.
Holistic marketing of the facility, the facilities available and the various services offered and popularize, create awareness of the maternity, women health matters, gynecology services etc.
Compile and distribute financial and statistical information monthly, and writing field visit reports on daily basis.
Maintain, build and update a mailing database.
Maintain continuity among work teams by documenting and communicating actions, irregularities and continuing needs.
Qualifications & Requirements
Bachelor’s degree in Marketing, Business Administration or relevant field.
Minimum 2 years’ experience in sales from a recognized hospital or diagnostic centers.
Excellent knowledge of MS Office and marketing software (e.g. CRM)
Proven experience as marketing officer or similar role
Competencies & Skills
Excellent communication, presentation, negotiation, interpersonal, PR and relationship building skills.
Solid knowledge of marketing techniques and principles
Good understanding of market research techniques, statistical and data analysis methods
Excellent organizational and multi-tasking skills
Outstanding communication and interpersonal abilities
Creativity and commercial awareness
Team player with a customer-oriented approach
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