Job Description
Essential Duties and Responsibilities
Plan and implement a strategic, overall marketing and communications program for the company
Plan and effectively execute an integrated advertising and marketing program to enhance listing / sales and generate positive results for the overall success of the company.
Plan and implement targeted consumer initiatives such as direct mail, shopper incentive programs, and email, social media and other appropriate advertising mediums.
Plan and implement company’s special events including tenant coordination, entertainment, vendors, decorations and value-added opportunities.
Coordinate public relations efforts that maintain the company in a favorable light, creates interest in the company, promotes special events, and increases exposure of tenants, builds relationships with key media, and enhances the overall perception of the company.
Coordinate a business relations program that makes the company an integral part of the trading blocks
Maintain company’s Web site registered shopper database.
Position the company as an online shopping destination in Kenya. Create opportunities to drive traffic and sales.
Increase the financial resources for coordinating effective marketing opportunities through sponsorships, trade-outs, partnership marketing and merchant involvement.
Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, among others
Conduct and evaluate primary and secondary research, as needed, to evaluate program effectiveness, assist with planning, assess competition and be proactive in marketing efforts.
Understand and meet legal requirements for special events, vendor contracts, volunteer guidelines, etc., as they pertain to implementing the marketing plan.
Prepare and provide regular verbal and written reports including marketing plan summary, sales updates, public relations value, competitive analysis, traffic counts, etc., to company management, investment partners and other designated parties.
Other duties as assigned by Business Development Manager or other company leadership
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
Position requires flexibility in working hours.
Excellent organizational skills.
Flexible outlook towards task management.
Understanding of existing retail offerings, demographics in trade area and regional market.
Education and/or Experience
Required:
Bachelor’s degree with emphasis in marketing, advertising, journalism, communications or related field.
Three to five years in retail and/or related shopping center experience, tourism and/or entertainment venues.
Preferred: Previous experience marketing an E commerce platform with a strong focus on retail
Language and Communication Skills
Strong written and verbal skills.
Ability to write, read, analyze and interpret reports, business correspondence and procedures manuals.
Ability to effectively present information and respond to questions from management, partners and general public.