Job Responsibilities
Develop pricing strategies, balancing firm objectives and customer
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss
Formulate, direct and coordinate marketing activities and policies to promote products and services.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution
Use sales forecasting and strategic planning to ensure the sale and profitability of products or services, analyzing business developments and monitoring market
Advise business and shareholders on local, national, and international factors affecting the buying and selling of products.
