Job description
Job Details
Marketing: Defining, marketing and protecting the Standard Bank brand across our business – including specialist advice and activity for specific countries and business units.
Job Purpose
To provide general oversight, leadership and delivery of all Wealth- Marketing and Communications needs.
To deliver real value to the marketing and communications portfolio by executing Wealth Marketing and Communications needs against the agreed upon Strategy and plan which is also aligned to the overall Marketing and Communication strategy and plan.
To develop and execute Wealth Marketing and Communications strategy and plan which includes and not limited to campaigns and collateral.
To continually seek ways to improve the effectiveness and efficiency of Marketing and Communications.
Key Responsibilities/Accountabilities
Provide and manage a National marketing plan for Wealth in Kenya
Manage and run the Wealth portfolio from a Marketing and Communications perspective together with the rest of the Marketing and Communications team, the key stakeholders in the Wealth Business which includes, but not limited to (Head of Wealth; IPB, W&I and SIAL) as other heads of businesses across the Group.
Proactively participate with other members of marketing team in the country by directing and executing marketing / communications / public relations strategies and plans in support of business and country objectives
Build a creative, integrated marketing and communications team that builds brand awareness and reputation.
Direct the development of strategies and plans that provide a steady flow of demand (for example, through sales leads) and include effective measurement on the return on marketing programme investments.
Develop the national marketing, communications and public relations plan and ensure this encompasses the strategies and plans for the country. The jobholder balances the requirements of multiple stakeholders from various parts of the business with group priorities.
Embrace the Universal Financial Services Organisation contrast and ensure that the strategic intent is reflected in the Wealth Strategy and plans and executed accordingly in partnership with other members of the Marketing and Communications team as well as the other stakeholders across the business and group.
Ensure that the approved marketing and communications strategies and plans are implemented.
Communicate the marketing and communications strategy and plan to internal and agency stakeholders.
Organise and direct meetings on a regular basis whereby the marketing and communications strategy and plans and implementation updates are reviewed and tracked.
Develop in-depth understanding of Business strategies, plans and objectives in order to ensure that marketing and communications aligns with these initiatives.
Participate and be integral to the strategic planning of business leadership.
Work strategically and partner with businesses to input into the development of new opportunities within the country.
Provide Wealth with insight around the competitive positioning and develop action plans to differentiate offerings through Marketing and Communication initiatives. A close working relationship with Group health will enable the one to be able to provide these insights.
Manage and oversee marketing and communications cross-functionally across the country including customer offerings, country marketing portfolio and marketing support teams like agencies in providing solutions (e.g., research, communications, digital, customer/product offerings amplification, and Wealth marketing).
Recommend and share short- and long-term Wealth goals and objectives to the Head: Marketing & Communication
Proactively update the business as well as the Head: Marketing and Communication on progress made
Keep informed of the developments in the fields of marketing, communications and public relations and financial services and use this information to help the organisation operate with agility and innovate on a consistent basis.
Manage all communication initiatives for Wealths’ marketing
Manage and oversee all functions comprising marketing communications associated with marketing and communications including advertising, public relations, direct marketing, media placement, sales collateral, press releases, special events, market research, creative production, media planning, internal and external communication, sponsorships and all other marketing related activities. Work with the relevant Marketing and
Communications team members as well as partner organisations like agencies to achieve what is required
Manage and oversee the development of all supporting marketing collateral for Wealth including brochures, sales collateral, etc. Ensure that the services, products and brand are positioned to effectively meet customer demand, remain competitive and remain within the positioning and business guidelines provided.
Ensure consistent articulation of Standard Bank’s desired brand image, Corporate Identity and position in Kenya and ensure this position is maintained within the Marketing and Communication strategy for the country.
Manage Wealth Marketing budget
Manage the implementation of monitoring processes that demonstrate return on investment of assigned Wealth marketing, communications and public relations campaigns in Nigeria.
Develop and maintain marketing budgets that are consistent with the financial guidelines provided by Country Finance and Marketing and Communications incountry and at Group level
Ensure financial objectives for Wealths’ marketing are met by overseeing forecasting requirements; preparing a consolidated annual budget for marketing; analysing overall variances; and directing corrective actions
Report on all Wealths’ marketing initiatives
Ensure Marketing and Communications reports are delivered in a timely manner and contain relevant information to be used by the Business and is in line with the requirements for Marketing and Communications as a whole.
Ensure that evaluation relating to goals, objectives and performance of Wealth Marketing and Communications and reports progress are made to the Head: Marketing and Communications.
Communicate the Wealths’ marketing strategies and plans within Marketing and Communications, Staff and Customer Channels and to Regional and Group teams including the relevant executive committees.
Ensure that the correct data is used to analyse and report on the effectiveness of Wealths’ marketing campaigns
Participate In The Development Of Policies And Procedures/regulatory Requirements
Participate in policy making and procedures within Wealth Marketing and Communications
Work with the laid down processes and procedures laid down
Recommend processes and procedures that will enable a smooth operation of Marketing and Communications function
Recommend Marketing and Communication standards and policy changes to the Head: Marketing and Communications.
Keeps up to date with relevant regulatory requirements and understands how it impacts Wealth and the marketing function as a whole.
Preferred Qualification And Experience
Degree in Marketing, Communication, Business, Social Science or equivalent
Postgraduate Degree in Social Science, Business or Marketing
Years: 5-7 Years
Experience Description: A minimum of 5 years’ experience in a busy Marketing and Communications role. Must have experience in working in teams as well as managing and leading people to achieve results.
Knowledge/Technical Skills/Expertise
Developing Strategies
Providing Insights
Articulating Information
Developing Relationships
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