Job Description
The Company Our client, Kenya Tourism Board (KTB) has the mandate to market Kenya at local, national, regional and international levels as a premier tourist destination. KTB is looking to recruit exceptional, highly competent and professional individual to fill the position of Marketing Manager.
Overall Purpose
Reporting to the Marketing Director, as the Marketing Manager you may be deployed to manage regional markets, manage exhibitions & events or online marketing.
Key Duties and Responsibilities Develop and implement KTB’s online marketing and advertising strategy in line with its overall strategy;
Ensure proper implementation of the Kenya market strategy in the markets and monitor its implementation in the Public Relations and advertising;
Gather continuous market intelligence from the region to inform future strategy;
Identify the marketing communications channels appropriate for the marketing region;
Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region;
Identify opportunities (supported by Market Development Representative (MDRs) for Kenyan tourism in their source market (potential retailers, consumer segments, new media, etc.);
Collaborate with Business Development Manager in the preparation of plans and monitor the implementation of actions;
Identify opportunities for cross-market sales to increase revenues;
Liaise with various stakeholders in joint marketing programmes in the region in order to promote Kenya as a premier tourist destination;
Develop and implement exhibitions concepts and design that inspire the world to visit Kenya;
Monitor and evaluate exhibitions effectiveness as a marketing tool; and
Manage editorial content on various online assets managed by KTB to ensure updated and consistent messaging.
Key Qualifications and Experience
Nine (9) years’ experience in a relevant field.
Bachelor’s degree in Marketing or its equivalent qualification from a recognized institution.
OR
Bachelor’s degree in any field from a recognized institution and Postgraduate Diploma in Marketing from a recognized institution;
Master’s Degree in any of the following: Marketing, Tourism Management, Business Administration or its equivalent from a recognized institution
Member of recognized professional body.
Applicants with qualifications and experience in digital marketing and events & exhibitions are encouraged to apply.
Applicants who possess a certificate in a Leadership course lasting not less than four (4) weeks from a recognized institution will have an added advantage
Key Competencies
Demonstrated sound leadership and people management skills.
Strategic thinker and transformational leader.
Good analytical and critical thinking skills, problem-solving, judgment and decision-making skills. A proven capability to provide gainful insight and practical and pragmatic
solutions to business challenges.
Excellent communication.
Strong interpersonal, influencing and negotiation skills with the ability to build relationships, influence and motivate employees, customers and other stakeholders.
Absolute and unquestioned personal integrity and high level of accountability.
Additional Information Shortlisted candidates will be required to satisfy the requirements of Chapter Six of the Constitution of Kenya 2010. To be considered, the applicant must get clearance from ALL of the following institutions.
Directorate of Criminal Investigation
Higher Education Loans Board (HELB)
Ethics and Anti-Corruption Commission (EACC)
Kenya Revenue Authority (KRA)
Clearance from Credit Reference Bureau Africa Ltd or Metropol Credit Reference Bureau
The Kenya Tourism Board is committed to implementing the provisions of the Constitution – Chapter 232 (1) on fair competition and merit, representation of Kenyans diverse communities and affording equal employment opportunities to men and women, members of all ethnic groups and persons with disabilities. Applicants from across the Kenyan Region are encouraged to apply.
Kenya Tourism Board is an equal opportunity employer.
Send your application to reach us by Friday 5 October 2018.
Please attach a curriculum vitae that contains details of your qualifications, experience and positions held relevant to this role and current remuneration.
Please attach a copy of your National Identification (ID).
Include your day and evening telephone numbers, email address, names and address of three professional referees.
Candidates who applied in previous advertisements will need to re-apply.
Canvassing in any form is not allowed. Please note that only shortlisted candidates will be contacted.
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