Job description
Job ID: R-17266
Position Overview
Develop marketing and business strategies, through the strategic & annual business planning and brand planning process, linking effectively the marketing plans to comprehensive business analysis based on data & insights. Provide marketing thought leadership to the TCCC franchise operations & Bottling system for identifying, creating and prioritizing profitable volume opportunities for the TCCC brand portfolio. Geographic responsibility: Kenya & Tanzania for all portfolio, Portfolio Responsibility: Nutrition (Juices and VAD) across ECAF.
Execute integrated marketing programs & innovations pipeline, that maximize profitable, recurring volume growth and increase the long-term value of TCCC brands within the portfolio. Nurture an effective collaborative working relationship & routines with Bottling system, Franchise functions, Business Unit Central Marketing & other supporting service units, as well as
external agencies to ensure proper field execution of marketing strategies.
Responsible for Brand P&L (all brands in Portfolio), accountable for delivering UC, GP, Share, DME management and Brand Contribution goals, managing day-to-day, ensuring plan execution, implementing corrective/adjustment actions to maximize monthly operating income.
Lead, motivate and develop capabilities of the reporting Marketing Team, providing coaching & feedback through the performance enablement system and align on development plans based on marketing competency assessment
Key Duties/Responsibilities
Function Specific Activities:
Develop Marketing & business strategies and plans in line with data & insights through the SBP & ABP business planning process, and provide marketing thought leadership to TCCC system
Execute Marketing programs as per brand plans through detailed project management & routines, and execute through franchise IMC & country marketing teams, agency partners & bottling system
Manage Innovations pipeline development in line with portfolio strategy, through the CIF Gate process and implement & track in-market launches 15%
Provide Franchise leadership/manage Bottler relationship & build commitment/sell-in marketing plans & innovation pipeline 15%
Collaborate closely with Franchise IMC and BU central marketing function, including developing business briefs/providing input to the marketing factory process in order to bring to life locally relevant marketing campaigns
Lead Marketing team and provide coaching/feedback through performance management system, and build Marketing team capability based on marketing competency assessment
Communication Complexities
Extensive High Level Strategic / Operational Interaction with:
Internally: Franchise General Manager, BU Marketing Director, Franchise IMC & Central Marketing Brand & IMC teams, Franchise Operations & Functional Teams
Externally: Bottling Partners Leadership teams (Country & Group) – CCBA & independent bottling partners, external agencies (media, creative, experientials, PR, digital)
Nature and Purpose of the Interaction:
Develop and align marketing and business strategies and plans to deliver sustainable system profit growth
Execute marketing programs & innovations as per plans
Review performance and propose corrective actions plans where required
Analysis
Business analysis: brand/category performance based on K&I data (retail audit, brand tracking, qualitative data, market intelligence etc.)
Local insights development: based on macro & consumer trends and qualitative research/consumer immersions
Input into pricing decisions/OBPPC: based on conjoint analysis
Financial analysis for innovation projects: based on value chains & investment appraisal
Post-implementation reviews of marketing programs & innovations to evaluate effectiveness/ROI
Brand P&L and DME analysis
Innovation
Manage Innovation projects (Product & Packaging) on CIF by working collaborative with other
Franchise functions (Innovations manager, operations, finance, commercialization, technical etc.) as well as BU functions where required. Lead across ECAF for Nutrition Portfolio (Juices & VAD).
Input into Ways of Working & Marketing processes: within Franchise marketing, collaboration with
Franchise functions & BU central marketing & other service functions
Required Qualification
University/Bachelor’s Degree
MBA will be an advantage
Job Requirements
Years of Experience:
10+ Years Experience
Leadership Behaviors
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).
COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential.
Growth Behaviors
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
SMART RISK: Makes bold decisions/recommendations.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
