About the role
This individual will be responsible for the planning, co-ordination and implementation of all marketing, analysis, communications, and consumer research for customers in the Kerry West Africa region.
Key responsibilities
CONSUMER INSIGHTS & RESEARCH
Drive consumer research to develop actionable consumer and market insights
Compile customer intelligence reports as required by the Commercial teams
Analysis and interpretation of consumer data
Competitor analysis
Develop consumer insights to support Kerry’s Insights Sales’ approach to selling
Market analysis / segmentation
MARKETING AND COMMUNICATIONS
Manage local market research and consumer insights agency projects
Deliver customer intelligence to facilitate the creation of commercial presentations and strategy development.
Align customer marketing objectives with broader Kerry strategy
Support the commercial team in preparation and delivery of professional presentations to customers (e.g., assist with presentation preparation, create support material, etc.)
Provide marketing support for commercial teams in the zone for customer development activities e.g., customer strategy presentations, market / category analysis as required
Coordinate key customer engagement in close consultation with the RD&A and Commercial teams.
OPERATIONAL EXECUTION
Project management of key customer initiatives
Collaborate with marketing colleagues from other regions as required to share insight and assist in marketing initiatives.
Qualifications and skills
7 – 12 years’ experience in a similar role
FMCG Food & Beverage marketing background an advantage
Business / Marketing degree or equivalent
Strong presentation and research skills
Experience with developing market research and consumer insights
Computer literate with knowledge of MS office suite of applications
Valid driver’s licence and own transport
Strong analytical and strategic skills
Apply via :
jobs.kerry.com
