Job Description
To liaise with appointed advertising agency with design and layout coordination and production of stationary, collateral, ads, brochures and graphics.
To maintain the hotel library and photographic image filing.
To track and maintain information about competitor’s marketing and communication activities in the market (promotions, offer, articles, advertising, collaterals) and to develop and update a filing system for all information.
Act as the liaison between the hotel and the appointed PR agency to generate awareness and write ups of the hotel according to the marketing objectives.
To create property press kits, press releases and creative communication of news worthy items with the PR agency.
To continuously update press kits.
To develop and maintain active contacts with the press and key overseas media people.
To build a database of key media contacts, opinion makers and local “VIP’s”.
To assist the DOSM to ensure adequate targeted publicity and coverage of the Hotel’s positioning, promotional programs, corporate image building and other activities.
To ensure the hotel’s web pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising.
To liaise with appointed advertising agency with design and lay out coordination and production of collateral, ads, giveaways and graphics.
To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and eCommerce.
To ensure that an efficient and accurate filing system, both manual as well as electronically is maintained at all times.
Qualifications
Candidate must possess at least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent
At least 3 years of working experience in the related field is required for the position
Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind
Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)
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