Purpose: The Marketing Manager is responsible to manager all marketing and brand positioning activities of the company in line with our Tuskys Strategy. The job holder will lead a team of professionals in the marketing department to ensure that efforts are directed towards achieving corporate goals.
Duties & Responsibilities
Overall responsibility for brand management and corporate identity
Developing the marketing strategy, prepare a core brand message for the company in line with business objectives.
Develop for approval and oversee the company’s marketing budget.
Develop market entry strategies for new stores and co-coordinating marketing campaigns with sales activities in existing stores.
Manage and improve lead generation campaigns, measuring results as well as planning and implementing promotional campaigns.
Preparing online and print marketing campaigns as well as creation and publication all marketing material in line with marketing plans.
Creating a wide range of different marketing materials and apply these into all aspects of media and monitor and report on the effectiveness of marketing communications.
Working closely with design agencies and other external partners in outsourced marketing activities.
Make regular contact with all major industry magazines and digital media sources to supply any required promotional material.
Oversee market research for strategic business growth and consolidate information relevant to new Store launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analyzing potential strategic partner relationships for company marketing.
Job Qualifications
A degree in marketing from a recognized university.
MBA in Marketing will be an added advantage.
Must be a member of The Chartered Institute of Marketing (CIM)
At least 5 years relevant experience in a senior marketing position.
Skills and Competencies:
Must be well versed with dynamics of the retail industry.
Excellent interpersonal and communication skills
Team player and strong leadership and management skills
Ability to work under pressure and meet deadlines.
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