Job Purpose:
A role holder will be responsible of in driving Britam Asset Managers (BAM) customer engagement, and revenue growth. He/She will be responsible for developing and implementing marketing strategies that align with business goals, analyzing market trends to identify opportunities, and managing campaigns across various channels.
Key responsibilities:
Develop annual BAM marketing strategies in liaison with the Head of Marketing.
Formulate annual BAM marketing budgets in liaison with the Corporate Director and the Head of Marketing.
Collaborate with BAM segment lead to understand product offerings and target customers and align on marketing strategies and campaigns.
Manage and coordinate all BAM segment marketing, advertising, PR, promotional activities in liaison with Group Marketing Manager.
Liaise with the advertising company/ Agency.
Responsible for the BAM segment content on Company’s website, including content development and continuous updating of the website and intranet.
Co-ordinate and support development and innovation of BAM segment products.
Support, facilitate, develop and implement BAM segment’s strategic marketing plans.
Develop promotion materials to assist BAM segment Business in marketing activities.
Manage the execution and implementation of the BAM segment marketing plans and projects.
Monitor, review and report on all BAM segment marketing activity and results.
Demand generation –Carry out activities and programs that drive demand for BAM segment’s products.
Develop product positioning and messaging that differentiates BAM segment’s products in the market.
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
Product launch – plan the launch of new products ,releases and manage the cross-functional implementation of the plan.
Market intelligence – analyze the buying patterns/behavior of all the BAM segment target audience.
Identify and execute BAM partnerships & sponsorships opportunities.
Branch network – conceptualize and implement all network related promotional activities.
Be in charge of all BAM merchandise and product collateral.
Develop monthly reports on campaign ROI.
Develop and monitor the implementation of the annual BAM marketing calendar.
Brand development and management:
Steward of the BAM segment brand that supports brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
Ensure that all BAM brand assets are effectively managed to deliver a strong Britam brand and grow brand equity.
Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market.
Assist the BAM segment to live the values, culture and practice company policies.
Conducts analysis and periodical review of the brand, competition, customer and consumer trends to enhance the brand’s equity and marketplace performance.
Analyzes and provides consumer, category, and brand information to support BAM segment‘s channel marketing and sales in category management and sales presentations.
Provides direction for key BAM segment customer innovation summit presentations.
Develop BAM segment growth targets, business objectives and brand strategies for the brand that aligns with Britam business plan.
Leads the BAM segment brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review.
Research:
Perform market analysis and research on the latest trends in financial services industry and share in monthly report.
Follow up on weekly and monthly reports from agency partners and ensure timely execution.
Monitor and evaluate competitor activity on both traditional and digital media and share monthly report.
Assist in coordinating focus group discussions and in-depth interviews together with internal and external partners.
Digital Channels and Social Media Management:
Responsible for the BAM segment content on Company’s website and social media channels, including content development and continuous updating of the website and intranet.
Conduct monthly website audits on BAM segment pages to ensure content is up to date.
Measure the results of digital advertising campaigns to determine their effectiveness and cost-benefit ratio.
Create always-on content together with digital agency.
Product and Brand SEO – Collaborate across internal teams (marketing, product, technology, research, etc.) to evaluate SEO opportunities that deliver business goals, research project requirements, audit implementation, and analyze the results.
Enhance usability, design, content and conversion of the company’s websites.
Devise, implement and manage effective social media marketing campaigns and trends.
Develop, implement and monitor all digital marketing campaigns (pay per click advertising, email campaigns, Search Engine Optimization, SMS, videos, blogging etc.
Design internal communication materials i.e. emailers, e-shots, flyers.
Key Performance Measures:
Customer segments and sizing completion.
Revenue booked under new production campaigns.
Count of new individual customers on boarded.
Knowledge, experience and qualifications required
Bachelor’s degree in Business or social sciences.
MBA in Marketing, PR will be an added advantage.
Professional marketing qualification e.g. CIM or equivalent.
Member of the Chartered Institute of Marketing.
7- 10 years working experience in a similar position with at least 3- 4 years’ experience in management.
Technical/ Functional competencies:
Knowledge of insurance regulatory requirements.
Knowledge of insurance products.
Sales and marketing management skills.
Apply via :
britam.taleo.net