Job Purpose
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Marketing Job Key Responsibilities
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Organize trial implementation of MMA plans and hospital plans so as to improve it
Organize testing of implementation plan of theme activities
According to sales target of sales department, set up plans of regional retail shops opening
Set up implementation schedule for MMA and hospital
Set target and practice standard for each regional supervisor
Check and assess implementation procedures and results of each supervisor
Provide training of professional skills and operating process to supervisor
Provide training of theme activities and implementation method
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.
Protects organization’s value by keeping information confidential.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Accomplishes marketing and organization mission by completing related results as needed.
Requirements for the Marketing Job
Degree/Masters in Marketing
Minimum of 6 years’ experience in Sales
Availability to travel as needed
Technical marketing skills
Proven experience in customer and market research
Relevant product and industry knowledge
Experience with relevant software applications
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