ROLE OVERVIEW
Lead the marketing function and develop strategies and processes in line with the business and group marketing strategies and lead the development of the communications strategy.
ROLE REQUIREMENTS
Degree in Marketing, Communications/related field. CIM Certification
Membership of a recognized Professional Institution – Marketing Society of Kenya
At least 5 years’ experience in a senior Marketing role including experience managing agencies and 3rd party vendors
Strong communication skills with the ability to express complex technical concepts effectively Ability to conduct research into application issues and products
Market Category Strategy Development, Brand Equity Management experience and exposure to leading brand innovation
ROLE RESPONSIBILITIES
Develop the marketing and communications plan and launch brand/PR initiatives whilst creating and executing digital and content management campaigns.
Work as a brand ambassador and ensure corporate, marketing and sales support material is engaging and relevant.
Develop briefs and work with agency partners to create and execute campaign across ATL & BTL / Social, Digital, PR and other forms of media.
Event Management – fast start initiatives, industry events and bespoke customer events.
Develop and execute demand generation campaigns to drive lead generation across all appropriate channels. Develop keynote presentations.
Execute Outbound & Inbound marketing campaigns to create brand & service awareness.
Plan and execute Search Engine Optimization, Pay Per Click Campaigns to deliver maximum ROI for marketing & quality sales leads. Monitor search and display campaign planning, spend and conversions to ensure the activity aligns the region’s objectives. Collect data and report traffic, rankings, and other SEO aspects.
Reporting – Provide insightful and periodic campaign reports on the impact of marketing initiatives. Drive awareness, conversion on B2C ecommerce websites. Execute conversion-based campaigns to optimize ROI.
Manage Agencies and/or Webmaster to ensure locally relevant and engaging content. Manage and create content and banners for customer experience engagement.
Manage newsletters for internal and external engagement.
Create social media strategy and content strategy for consumer and product segments.
Manage the marketing budget with Group Marketing.
Develop an acute awareness of the topics and opinions pertinent to the digital marketing and technology landscape, driving thought leadership and awareness.
Work with Solutions Managers and ensure timely launch of new products and value added services. Collaborate with internal teams, CXO-Level, sales, products, partners, Customers, group marketing team and agencies on key initiatives.
CLOSING DATE: 9 MARCH ’22 (If you have not been contacted within 28 days after the closing date of this advertisement, please accept that your application was unsuccessful)
Apply via :
www.linkedin.com
