Job Description
Role Objective
Collaborate closely with the Director of Marketing to build brand awareness, stimulate lead generation and support revenue growth in key regional markets. Produce and manage inbound and outbound campaigns, including email, events, media buys, and advertising. Support general marketing needs including content development, asset collection, and collateral production. You’ll also support with collecting market insights including competitive research and customer insights.
Role Summary
This is a cross-functional role on a growing marketing team. As the primary and only marketing position in the Nairobi office, reporting to HQ in San Francisco, you’ll be a self starter, able to work independently and communicate effectively (across teams and time zones). You will manage the day-to-day marketing activities for the East Africa region that will help us grow our brand and support lead generation in new markets. Your responsibilities will range from developing and executing marketing campaigns, to running branded events, to coordinating photo and video shoots and producing print and digital collateral. This role is based in Nairobi, Kenya and reports directly to Angaza’s Director of Marketing.
Responsibilities
Collaborates closely with Director on targeted B2B inbound and outbound activities for regional markets across East and West Africa, LATAM, APAC and other regions.
Identifies new event opportunities and support the execution of local, regional and global events.
With the SF Marketing Manager, supports CRM and automation activities between marketing, sales and customer success teams.
Supports day-to-day marketing activities and external-facing marketing communication channels, including events, email campaigns, website, media buys, and more.
Supports the production of creative digital assets for print, web and social media.
Qualifications
Are self-motivated and comfortable working in a balance of autonomy and collaboration
Are a strong project manager, exceptional at managing time and balancing long-term and short term projects, and can lead multiple projects simultaneously while keeping stakeholders engaged
Have an exceptional work ethic, approach projects with an ambitious, entrepreneurial mindset
Are design savvy, have strong aesthetic sense for photography and graphic design
Pride yourself on polished work and attention to detail
Exemplify Angaza’s key values: impact-driven, empathetic, courageous, trustworthy, curious, and collaborative
Required Experience
BA/BS in Social Science, Humanities, Marketing and Communications, Media or related field
6+ years of experience on a marketing team, 3-5 years of marketing management
Coursework or certification in digital marketing a strong plus
Strong project management and demonstrable experience leading complex projects from start to finish
Experience with managing creative and media vendors
Experience and aptitude with marketing CRM and automation platform (Hubspot, Pardot, Marketo, Mailchimp)
Experience working with and managing content for a web CMS including WordPress, Squarespace or others a strong plus
Experience with B2B marketing concepts
Desired Experience
Management experience a plus
Aptitude with Adobe Creative Suite a strong plus
