We are hiring a Marketing Manager
We are looking for a flexible and versatile marketer who will be responsible for the growth of our active customer base.
Roles
Specifically, you will:
Develop strategies and tactics to get create awareness and drive acquisition and retention of customers via all channels including SMS, web, APP and USSD.
Deploy successful marketing campaigns and own their implementation from ideation to execution
Supervise all marketing project and manage a team of different functions including Creative, Brand Communication, Sponsorships/Partnerships, Activations, Public relations and Digital Media
Report on all marketing functions to management and oversee the daily functioning of the department
Experiment with a variety of organic and paid acquisition channels
Manage a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Oversee valuable and engaging content for our media including website and news channel that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Be in charge of marketing budget and optimize on spend to ensure return on investment
Measure and report performance of marketing campaigns, gain insight and assess against goals
Job Requirements
BS/MS degree in marketing or a related field
Demonstrable leadership experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
Experience in managing and optimizing targeted digital campaigns (Google Adwords, Facebook, Instagram, Twitter etc) campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Good taste, a sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
