Marketing Manager Job Responsibilities
Marketing
Create and manage marketing communications activities designed to generate brand awareness, reinforce brand identity and drive demand in order to accomplish country targets.
Coordinate media relations outreach activities including preparation and editing of media materials such as press releases and fact sheets and archive and analyze company’s coverage in the media.
Handle day-to-day social media management and manage all company’s online and offline campaigns with clear analytic structures in place.
Participate in relevant discussion across communities, social networks & blogs.
Improve marketing messaging, user experience and other aspects of the company’s website in conjunction with our web developer.
Help design and coordinate company’s creative events that build the company’s brand in the market and drive customer and partner demand.
Create engaging blog entries and contribute to other blogs as a guest writer.
Write copy for marketing materials and customize materials for specific events/campaigns.
Create and execute on a country-level marketing plan that includes a monthly marketing calendar and budget.
Prepare monthly, quarterly and annual marketing reports.
PR and Communication
Devise press strategies and provide communications guidance related to company’s brand.
Develop and maintain close, productive relationships with journalists, key partners and influencers in the entrepreneurship ecosystem.
Distribute press releases to a database of relevant local journalists and bloggers.
Represent the company at events and strategically position the company for brand visibility.
Record and edit promotional videos and generate photography of entrepreneurs and the organization’s core activities.
Requirements for the Marketing Manager Job
Degree/Masters in Marketing or business related discipline
Minimum of 2 years’ experience in marketing
Digital marketing experience
Experience managing multiple accounts
Proven experience in customer and market research
Relevant product and industry knowledge
