PURPOSE OF THE JOB:
Provide the strategic direction for a portfolio of brands.
Development of the Category Strategy, for a portfolio of brands, and Annual Brand Plans,
encompassing the whole mix and ensure that this is fully implemented to time and budget.
Drive volumes, market share, relative price index and net contribution for the portfolio of brands.
PRINCIPAL ACCOUNTABILITIES:
Achievement of top line, market share and bottom line targets for the brands.
Formulating and deciding brand strategy, including brand map, positioning & communication.
Preparation, implementation and review of medium/long term marketing strategies (ATL/BTL).
Manage insight led brand or innovation development.
Should be able to synthesize multiple data points (qualitative / quantitative research).
Strong ‘Shopper experience’ :Designing and implementing trade specific schemes, product
display drives with merchandising and consumer promotions
High on execution / project management.
Complete P&L Responsibility of brands.
Strengthening brand equity & leveraging the same.
Able to track brand health, category attractiveness etc through effective market research, on a regular basis.
Developing consumer/ segment specific initiatives to drive equity
Ensure coherent and consistent brand communication and regular reviewing of the same
Category / Portfolio management
Product portfolio enrichment through new product development & launches with appropriate marketing mix and retail activation.
Pricing Strategy.
Analysis of economic and consumer trends and conducting competitor analyses to make entry strategy for new propositions.
Efficient utilization of brand support budget
Deciding the annual brand budgets based on annual brand plan and optimizing budget usage.
Excellent resource networking: Efficient media/ agency management within budgetary guidelines.
Collaboration with stakeholders & developing marketing talent (internal).
Extensive team relationship management & collaboration with internal stakeholders (marketing team, R&D team, Supply chain team etc).
Proposing & ensuring relevant training inputs flowing out of PM process for marketing function capability development.
QUALIFICATION/ SKILLS REQUIRED
The ideal candidate should have Master’s degree in Business Administration (Major- Marketing) would be a plus.
7+ years of experience in FMCG Sales and Marketing function, with stints/ exposure to brand roles/ market and innovation research / product design/ marketing communication in FMCG sector.
The incumbent should be strong on business orientation, execution of change projects (project management), analytical capabilities and knowledge of marketing best practices relevant to the industry.
The incumbent should have led a team and acquired well-developed ability in influencing senior business leaders.
Apply via :
www.linkedin.com
