Job Responsibilities
Overseeing and developing marketing campaigns
Conducting research and analyzing data to identify and define audiences
Devising and presenting ideas and strategies
Promotional activities
Compiling and distributing financial and statistical information
Writing and proofreading creative copy
Maintaining websites and looking at data analytics
Organizing events and product exhibitions
Updating databases and using a customer relationship management (CRM) system
Coordinating internal marketing and an organization’s culture
Monitoring performance
Managing campaigns on social media.
Excellent planning, organizing and customer handling skills. Must be a relationship builder.
Team working skills, assertive and flexible.
Able to communicate fluently in English and Kiswahili
Ability to work under a high pressure environment
Experience on digital and online marketing
Key skills for marketing executive
Good teamwork skills
Communication skills and networking ability
Adaptability
Strong attention to detail
Good organization and planning skills
Creativity and writing skills
Good IT skills
Qualifications
Bachelor’s Degree in business with a specialization in Marketing/ Diploma in Marketing.
Minimum 2-3 years’ experience in Marketing
Prior experience working in the Hotel industry is an added advantage
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