Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
Roles
overseeing and developing marketing campaigns
conducting research and analyzing data to identify and define audiences
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing and proofreading creative copy
maintaining websites and looking at data analytics
organizing events and product exhibitions
updating databases and using a customer relationship management (CRM) system
coordinating internal marketing and an organization’s culture
monitoring performance
Managing campaigns on social media.
Job Requirements
Degree in Marketing would be an advantage as would CIM qualification.
Previous experience in a similar role.
Strong project management/organizational skills.
Ability to use spreadsheets to analyses data and spot trends.
Understanding of customer segmentation.
go to method of application »
