Responsibilities for the Marketing Executive Job
Lead on marketing planning and setting budgets
Communicate and promote products and brands to our customers ensuring active marketing schemes at all times
Continuously explore latest marketing trends related to product promotions;
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations;
Communicating with target audiences and managing customer relationships;
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
Liaising with designers and printers;
Maintaining and updating customer databases;
Organizing and attending events such as conferences, seminars, receptions and exhibitions;
Engage customers on social media;
Monitoring competitor activity;
Lead all areas of content generation and production across all media releases;
Continuously innovate in building, maintaining, improving and broadcasting the company competitive advantage covering the company image, the employee value proposition, the exceptional services/portfolio/quality/manpower that the company is proud of.
End to end management of all social events (charity, community, environment.) making sure that the company’s mission is translated into action at all points of time.
Creative & innovative approach to all marketing areas ensuring that HORECA Kenya’s positioning is at its best at all times. (Website, Collaterals, Social Media, corporate video, Success stories record.)
Requirements for the Marketing Executive Job
Good know-how and knowledge of the Kenyan Foodservice market / hospitality market
Ideally someone from the industry itself
Strong marketing skills – able to come up with plans and ideas to promote both brands / products as well as company
At least 5 years’ experience
Strong Analytical and presentation skills
Team player
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