Job description
Role Responsibility
You’ll work with our media buying agencies with the aim of maximising the impact of marketing campaigns through a range of media platforms. By combining creative thinking with factual analysis you’ll develop appropriate strategies to ensure that campaigns reach our target audiences as effectively as possible
Work collaboratively with BBC Creative to select appropriate media platforms to deliver our campaign message in each market
Engage and build outstanding relationships with external BBC WS partners to explore opportunities for the promotion of the World Service on partners’ platforms, devices or services
Establish strong working relationships with internal Editorial and Business Development stakeholders to ensure effective translation of brand understanding and objectives with our partners’ marketing creative
Ensure all marketing activity is correctly complied (as per BBC Brand guidelines) and is in line with BBC Fair Trading and Editorial Guidelines, always being mindful of sensitivities such as endorsement, price, prominence and any negative public perception of the BBC masterbrand
Lead & manage the creation of BBC asset packs; brief the creative agency incorporating partner requirements and deadlines, branding attribution, copyright restrictions and rights sensitivities
Support Business Development and M&A in pan BBC projects that require marketing support
Contribute to the development of annual strategic marketing plans and support the Marketing Manager and Head of Marketing in the implementation of this plan.
Support and lead on the delivery and evaluation of all campaigns in line with brand guidelines to ensure creative consistency.
As part of an integrated Marketing team, develop relevant, integrated and cost effective cross media marketing campaigns across a coherent set of brands to deliver creative excellence against campaign briefs, audience reach targets and brand objectives.
Establish great working relationships with colleagues in Audiences and Media Engagement teams to ensure clarity of positioning, and ensure effective translation of BBC brand objectives into creative output.
Evaluate and learn through ensuring appropriate analysis and measurement of campaigns
Contribute to regular reviews with colleagues and stakeholders to review core campaign output.
Liaise with Audience Research to prepare post-campaign evaluations and support the campaign evaluation process.
Keep ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and incorporating into marketing plans where possible.
Bring a sophisticated on-going understanding of the impact of digital marketing on digital audiences, and help set KPI’s for future campaigns.
Foster and support a culture of iterative testing and optimisation of digital marketing activity.
Are you the right candidate?
Essential
The Marketing Executive is expected to have marketing experience within the media industry or an industry with similar scale and complexity.
In this context they will need to demonstrate knowledge and successful experience of:
Delivering multi-media marketing campaigns from brief to evaluation
Working with in-house and third party creative resources
Budget and project management; efficient use of resources
Driving collaboration across organisational boundaries
Managing critical stakeholder relationships
Analytical approach, able to critically evaluate ideas and information
Effective written and verbal communication, with good presentation skills
Able to embrace change, and make improvements to working practices
A successful leader, able to manage self, lead campaigns and campaign teams within a complex matrix environment
Passion for and a good understanding of the BBC
Ability to meet and set targets and deadlines whilst managing a wide range of concurrent activities.
Desirable
Understanding of editorial and other compliance policies
Understanding of BBC Brands, knowledge of the broadcasting industry and a demonstrable interest in its output
Package Description
Contract: 12 month fixed term
Grade: Local Terms and Conditions
