Job Description
A senior, strategic role which leads on all marketing and student recruitment activity in the College. The post-holder will establish clear direction for marketing this area and oversee the delivery of marketing required to achieve business, recruitment and reputational objectives. A part of the Senior Management Team for the College, key to the role is the ability to provide strategic marketing advice to colleagues in support of product development, customer journey and experience, and market positioning. Ultimately success will be judged by the College’s ability to recruit quality students in line with set targets.
Work in close liaison with senior colleagues across Marketing to ensure the College benefits from impactful, strategy-led activities across Campaigns, Outreach, PR and Events.
Utilize intelligence and market insights to support the strategic development of the Colleges’ portfolios.
Write and present reports, written and verbal, to the College Senior Management Team
Play a full, active and strategic role in the College Senior Management Teams to report on marketing activity, market research findings, attraction and conversion activities, and to advise on appropriate tactical changes as necessary.
Lead the College marketing team through embedding a culture of continuous improvement which encourages team members to question the norms, try new things and be innovative and creative in their approach.
Regularly update the college social media platforms, website and assist to keep in touch with the college alumni
Requirements
2 years’ experience
Digital marketing experience
Marketing content designing skills will be an added advantage
Interpersonal skills.
Good oral and written communication skills.
Numeracy and analytical ability.
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