Responsibilities:
Output 1 – Brand Marketing Strategy:
Develop and implement a brand marketing strategy
Develop and implement a marketing and communications, media and advertising strategy annually, aligned with the brand strategy
Prepare budget plan, annually and monitors and controls expenditure against it
Compile and update the Brand CI Manual and oversees its implementation, as appropriate
Participate in on-boarding and/or due diligence for new schools including developing communication strategies for acquisitions
Provide marketing training/education for Principals, Administrators and Enrolment Officers, as necessary
Output 2 – Brand Sales Strategy:
Develop and implement a sales strategy for the brand
Set sales targets as agreed with Regional Managing Director and Principals communicate these to Admissions staff and School Marketers
Devise plans to achieve sales targets, monitor these and follow up where performance is lagging
Track leads identified and conversion rates. Gather information regarding students that enquire but enrol elsewhere
Ensure applications are received and processed timeously
Manage and oversee implementation of Sales module of STASY
Arrange for sales training of School Marketers and Admissions staff, as required
Output 3 – Relationship Management:
Meet with and maintain cordial and productive relations with relevant stakeholders viz. community newspapers, owners of estates etc.
Establish and maintain an up-to-date database of student/parent leads
Establish potential feeder schools and build relationships with them to promote enrollment
Maintain sound relations with staff at Schools Marketing hub. For provision of PR, Graphic Design, Website and Digital Marketing services to the brand and ensure timeous delivery of quality services
Build and maintain relationships with all schools within the brand and their Principals to ensure effective communication and information flow
Establish a network of relevant suppliers to provide the services necessary at the required quality standards
Develop and implement a strategy to manage and enhance alumni relations
Oversee marketing sponsorships in the Schools
Output 4 – Market Research & Intelligence:
Monitor competitor activity and initiatives and keep Regional Managing Director appraised
Undertake competitor analysis, as required and communicate insights to Brand MD and/or Principals
Analyse market and consumer trends and incorporate information into marketing plans
Monitor and assess customer satisfaction and incorporate information into marketing and sales plans/initiatives
Responsible for editorial direction, design, production, and distribution of all school publications
Output 5 – Management of Promotions, Events & Collateral:
Plan and manage exhibitions and functions
Make recommendations regarding collateral, source same and ensure timeous delivery thereof as well as its distribution
Create content for Brand marketing material and sources and manage inputs from suppliers
Manage compilation, printing and distribution of Brand consumer magazine
Oversee branding of school signage, bus branding, gazebos etc.
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