Key Responsibilities
Drive successful introduction of new products and solutions to the market.
Develop and manage all marketing assets and materials for product launches, including internal and external launch packages.
Lead end-to-end campaign development including identifying insights and audiences, developing strategy, briefing creation, defining messaging and channel planning.
Win support for your campaign ideas by partnering with key stakeholders in sales, R&D, claims, quality and regulatory.
Partner with analytics and creative team to test creative and integrated learnings, ensuring that campaigns are constantly optimized and evolving.
Develop intelligence in coordination with the sales and business operations teams, and ensure global and regional understanding of competitive threats, trends, pricing.
Identify and define focused market segments, develop the product portfolio and new growth opportunities for the business that provide competitive advantage and significant growth.
Build and maintain monthly forecasts and annual budgets of marketing KPIs and vendor management for tradeshows.
Requirements
Business experience with marketing or strategy development in the personal care industry. A degree in science fields preferred.
+10 years of progressive experience in Marketing management setting a vision and executing in a similar integrated marketing leadership role within Personal care industry.
Experience with social media platforms and digital marketing a plus.
Track record of breakthrough newsworthy campaigns, creativity, and innovative thinking.
Understands the personal care industry and market trends well.
Stellar written and verbal communication skills
Ability to deliver effective business relations at all levels, internally and externally.
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