Marketing & Communications Officer Job Responsibilities
Monitoring market trends to identify opportunities and key issues
Conducting research on consumer markets and competitor activities
Overseeing marketing and advertising activities to ensure excellent performance of all marketing campaigns
Developing and executing of the marketing strategies
Analysing and monitoring competitor and consumer activity to identify opportunities for growth
Developing and implementing the marketing plan.
Evaluating customer research, market conditions, competitor data and implement marketing plan alterations as required
Monitoring product uptake and consumer reactions
Qualifications for the Marketing & Communications Officer Job
Bachelor degree in any relevant field.
At least 3 years’ experience in Marketing.
Preferable experience in banking or related industry.
Professional marketing course will be an added advantage.
Excellent team leadership skills, communication, organization and presentation skills
Strategic thinking skills.
Proven experience in using social media platforms and developing digital communications strategies.
Strong understanding of current online marketing concept, strategies and best practice
Excellent organizational and leadership skills,
Excellent Customer focus, marketing and communication skills
Brand management skills
Ability to write with strict attention to detail, grammar, expression and thoughtfulness
Media and Public Relations management
Networking and Relationship Building capabilities
