Key Responsibilities:
Develop and execute marketing strategies to drive brand awareness, enhance reputation, and generate revenue.
Develop and implement media strategies, to secure high-impact placements in various outlets.
Oversee small-scale digital marketing campaigns, including Google Analytics; and manage & optimize advertising functions across platforms such as Google and online travel agencies.
Lead marketing projects, ensuring adherence to timelines and budgets. Collaborate with cross-functional teams to maintain consistent messaging across all platforms.
Analyse website traffic and performance, optimize content for SEO, and provide actionable insights through comprehensive reporting.
Curate and manage social media content calendars, monitor engagement, and grow our digital presence.
Cultivate and sustain relationships with influencers, to ensure the success of our campaigns.
Coordinate and oversee public relations activities, to enhance and reinforce our brand image.
Assist in the development and execution of email marketing campaigns, manage databases, and track key metrics.
Support event planning and execution to ensure alignment with brand objectives.
Conduct market research to identify trends and opportunities for growth. Manage marketing projects, ensuring timelines and budgets are met.
Compile, analyse, and present marketing reports to inform strategy.
Minimum Requirements:
Bachelor’s degree in Marketing, Public Relations, Communication or related studies.
Certification in Digital Marketing
10+ years of experience in Marketing & Communications, with a minimum of 3 years in Digital Marketing.
Apply via :
www.frank-mgt.com
