Key Responsibilities
Develop and implement marketing strategies and media plans.
Oversee digital marketing campaigns and optimize advertising functions.
Analyze website traffic, optimize SEO, and provide actionable insights.
Curate social media content calendars and manage engagement.
Cultivate relationships with influencers and coordinate public relations activities.
Assist with email marketing campaigns and event planning.
Conduct market research to identify growth opportunities and compile marketing reports.
Qualifications
BCOM Marketing Option or BA in Communications
Certification in Digital Marketing from a recognized institution
5+ years of experience in Marketing & Communications, with a minimum of 3 years in Digital Marketing
Strong knowledge of branding principles and marketing strategies
Proven track record of successful digital marketing and public relations campaigns
Expertise in SEO, marketing automation, and web analytics tools
Experience in social media campaign management with a focus on KPIs
Strong creative writing and storytelling abilities
Proficiency in CRM tools, WordPress, Google AdWords, and analytics platforms
Ability to multitask and meet strict deadlines
Excellent communication and interpersonal skills
Ability to work independently and within a team to meet objectives
Knowledge of content marketing strategies
Experience in event planning and coordination
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