Key Responsibilities
Campaign Support
To support with campaign management ensuring the objectives are met within the timescales and budgets provided.
To provide support in ensuring campaigns are planned and managed effectively, from briefing through to execution, including post campaign review and analysis.
To own and deliver the below the line marketing requirements for the business, including all in branch and BAU literature that drives supports and drives meaningful conversations with our customers.
Branch branding, distribution of collateral and event support
Agency Management
Support with the management of the day to day relationship with our agencies to drive continuous improvement in creative work
Work closely with the agencies to develop their knowledge and understanding of customers and Barclays, and in particular to define our below the line requirements.
Contribute to the agency performance reviews providing clear feedback which helps improve overall performance and relationships
Brand Communications Measurement and Governance
Ensure all communications are evaluated to measure efficiency and effectiveness of spend
Use results to drive future brand communications decisions
Ensure every brief has clear and SMART objectives to support the evaluation process
Ensure all campaigns adhere to the campaign management process
Other (Standard Across Marketing Function)
The role holder will ensure all activity, communications and collateral adheres to our risk, governance, compliance and control policies. They will also ensure effective cost management and control of agreed Marketing budget.
The role holder will contribute to the development of a strong high performance culture within the Marketing function, which positions Barclays as the Employer of Choice
Technical skills / Competencies
Efficient and organised, demonstrated through experience of campaign management
Brand focus – appreciating and managing the brand as a strategic asset.
Command of modern marketing techniques – exploiting customer information for commercial advantage, understanding and applying value-based marketing principles
Competitive positioning – breadth of competitive awareness and understanding which drives significantly differentiated customer offerings.
Customer orientation – detailed understanding of buyer behaviour, which delivers marketing solutions wholly empathic with target customers.
Creative solutions – ability to create new hypotheses, test rigorously and rapidly act to move to implementation
