Job description
RESPONSIBILITIES
Develop and execute effective online and offline marketing strategies ​and tests that deliver against Return on Investment (ROI) targets.
Identify and plan relevant brand events to increase brand trial and usage.
Collect and analyse market data as well as conduct competitor analysis.
Strategize and execute an active and engaging social media plan across multiple platforms: Twitter, Facebook, LinkedIn, etc. and ​ensure consistent brand messaging across all channels.
Collaborate with leadership and external agencies to develop key messaging and specific advertising copy/design/packaging for campaigns across marketing channels
Assess delivery and performance of each marketing campaign on a daily, weekly and monthly basis.
QUALIFICATIONS
Degree in Business Administration, Economics, Marketing, Sales, Advertising or similar preferred
3+ years experience Marketing and Brand management
Public Relations and Event Planning experience is a plus
Excellent written communication skills
Active online presence and familiarity with social media channels (Twitter, LinkedIn,
Facebook, WordPress, Instagram, Mailchimp)
Results-driven with exceptional detail and knowledge around Key performance metricsFamiliar with google analytics and other digital data analysis toolsAbility to not just think on your feet, but to think while running
Expert multi-tasker
Exceptional attention to detail and high quality deliverable outputs
Ability to take ownership and accountability of project timeline and resultsA start-up personality; entrepreneurial, ambitious, independent, systematic attention to detail, structured thinker, goal-oriented, flexible and able to deal well with setbacks
BENEFITS
Medical insurance
Education stipend – 40,000kes annually
Office lunch
Delivery credit – 1,500kes monthly
Asset insurance on personal and company items
Sendy swag!
