The Marketing Associate is responsible for supporting the organization in overall B2B Brand Building Activities. This includes and is not limited to: Ideating and creating content; support in partner events; support in PPC Campaigns; Social Media Marketing, Email Marketing and SEO with an aim at actualizing our marketing strategies and ultimately drive customer engagement, demand, and revenue.
Success in this role is defined by the ability to maintain – while also adding to – the creative vision, direction, and beliefs of the Pawa IT brand within each project contribution. If the creation of unique, goal-driven content is your forte, we would like to see what you can bring to the team.
Key Responsibilities
Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
Support the marketing lead in organizing and executing various projects.
Support the marketing lead in the formulation of the Marketing Strategy
Be the primary marketing resource for the organization
Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
Compose and post online content on the company’s website and social media accounts.
Creation of the Pawa IT Social Media Calendar
Brainstorm and create social media content to be part of a content publishing strategy and seasonal marketing efforts.
Write marketing literature (blog posts, brochures, emails, profiles, etc.) to augment the company’s presence in the market.
Develop and deliver content with the marketing goal in mind (awareness, engagement, conversion).
Shoot short-form videos to be used in social media and other digital marketing channels.
Coordinate with other internal creative resources and suppliers to ensure the production of traditional marketing materials (collateral, print, signage, POS, merchandise).
Our key resource for SEO.
Our key resource for Email Marketing
Ensure strict and timely adherence to the marketing calendar
Working with the Marketing Lead to ensure discipline in the use of the Marketing Budget
Support in the creation and execution of marketing campaigns
Coordinating activities between Pawa IT and its different Agency Partners
Monthly reporting Marketing Analytics for our various marketing activities
Challenge traditional marketing ideas and bring fresh, executable ideas and approaches to digital content, and other marketing applications each day.
Skills Required
Knowledge and use of Google Adwords
Knowledge and use of SEO and SEO tools
Previous experience in running marketing campaigns
Previous experience in executing events
Ability to manage a marketing budget
Ability to create simple social media posts on tools such as canva
Copywriting skills and writing skills in general is a key requirement in the role
Knowledge and use of Email Marketing tools and high level demand generation knowledge and experience
An understanding of marketing principles
A strong background in Digital Marketing
Experience in B2B Marketing is a plus
Ability to report data from marketing activities executed to provide monthly reports to the marketing manager.
4 year Bachelor Degree in Business, Marketing, Communications, Statistics or a related field
Apply via :
www.linkedin.com
