Marketing Assistant Job Roles and Responsibilities
Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
Plan, coordinate and execute marketing events
Assisting the marketing manager and supporting the marketing team with marketing activities and organizing various projects.
Organizing and managing promotional traditional or digital marketing events/ activities/ exhibitions, booking venues and attending them to facilitate their required success
Collation, coordinating, ordering marketing materials and the production and delivery of a wide range of marketing materials, information and communications to all the complexes in time
Scheduling/planning, composing and sending promotional messages to customer database on time
Conduct market research, analyse and monitor competitor activities, consumer rating reports/ questionnaires
Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
Write marketing literature (brochures, press releases etc.) to augment the company’s presence in the market
Manage process of sending pertinent information and correct marketing materials to appropriate outlets on request and on time
Manage and communicate with various suppliers to encourage trusting relationships and pertinent deliveries are done on time
Update all the marketing materials, information on time
Routine outlet visits to ensure that all the marketing materials, displays are updated and correct
Conduct below the line training when needed
Undertake promotions and consultations of Company products whenever they are scheduled
Promote awareness on Company products at promotional events and activities
Ensure good presentation of all products in all customer outlet
Ensure products availability and presence in all stock keeping units
Gathering customer comments and complaints about our products and forwarding them to the management for further attention
Assessment of market share of our products compared to similar products sold by our competitors
Generate and submit reports timely to your supervisor on daily, weekly, and monthly basis as per your marketing activities
Any other duties not necessarily mentioned which are in line with the position
Qualifications Required for Marketing Assistant Job
Degree level education or equivalent with experience of people management.
Technical certifications, CIM or equivalent qualification at an advanced level
