Marketing responsibilities
Develop, implement, manage and execute a DIL marketing, sales and communications strategy, in alignment with business goals.
Bring and ensure continuity across our sales and marketing efforts
Support specific marketing/sales/communications projects (websites, advertising, content curation, reporting, marketing proposals, etc.)
Engage in and lead key marketing opportunities
Build brand awareness through various media outlets and work within the multimedia outlets to promote our products
Negotiate advertising contracts
Decide which media format (print, television, radio, web, billboard) best suits the marketing assignment
Design and oversee ad layouts
Facilitate Rebranding DIL for our competitive landscape
Research and development of product; Collect and analyze market research data
Identify potential markets and test them extensively
Establish beneficial pricing and product distribution strategies
Plan sales and advertising campaigns
Present projects to clients and work with them to strategize and improve the material according to their needs
Keep track of and balance budgets in line with the marketing plan
Sales responsibilities
Present, promote and sell products/services to existing and prospective customers
Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
Establish, develop and maintain positive business and customer relationships
Expedite the resolution of customer problems and complaints to maximize satisfaction
Achieve agreed upon sales targets and outcomes within schedule
Coordinate sales effort with team members and other departments
Analyze the territory/market’s potential, track sales and status reports
Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Core Competencies and Attributes
Strong work ethic and conducting of business with the highest ethical standards. Holding themselves accountable for delivering results in a difficult environment.
Proven ability to maintain strong relationships with key stakeholders.
Exceptional and proven leadership and people management skills
Strong familiarity with data collection and interpretation
Excellent networking, negotiating and communication skills.
Ability to create and deliver catchy presentations tailored to the Board, CEO, and, or customers’ needs.
Proven experience of working within a sales and marketing team preferably in a tech-based environment
Good time management and organization skills.
Positive, energetic self-starter with a high level of personal drive and resilience.
Unquestionable integrity.
Passionate about technology and eager to get in the field to directly connect with clients.
Results driven individual with a strategic approach to achieving their objectives
Academic Qualifications
Minimum education qualification of a Diploma in Marketing and Sales/ Business or a related field.
Proficiency in MS Office applications, CRM tools and any other pertinent technologies.
Professional marketing and sales training will be an added advantage
Work Experience
At least 3 years of work experience in marketing and sales/ business development/ tele sales / telemarketing or customer facing role.
Prior experience in developing sales and marketing strategies
Experience developing new locations and markets
Tech savvy with strong working knowledge of computer systems and databases.
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