Job Description
Reporting To: The School Manager
Job Purpose: The main role of this position is to maintain mutually beneficial relationships between the school and its stakeholders who include parents, students and the external community. This position involves communication, training, public and media relations.
Main duties and responsibilities
Marketing Communications:
Website and other e-marketing communications
Collating material and editing copy for the monthly e-newsletter, circuited to internal stakeholders
Updating the School’s Facebook account
Updating information about the School on the websites
Creating fresh and up-to-date web content
Providing ideas, content and input into the development of new e-marketing materials
Marketing the school to prospective parents
Marketing collateral and publicity material
Writing and producing marketing material (brochures, posters, flyers etc) for the School’s prospectus
Preparing marketing collateral for the school
Preparing PowerPoint presentations for recruitment events and conferences
Compiling yearly media plans
Responsible for the School’s publicity stands at events. This involves designing the look and feel of the stand
Selection and ordering of promotional merchandise for exhibitions and marketing collateral for the stand
Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished
Public Relations
Liaison with pedagogy and administrative staff to request and collate information for the newsletter
Proactively searching out information for PR purposes and writing press releases
Liaison with, and providing information to, the media and arranging interviews for the school PRO where necessary
Documenting and maintaining an online photo library where data is stored and easily retrievable
Arranging external photo shoots and filming with placement students and alumni as well as in-house photo shoots with School staff and students
Updating the School’s notice boards
Advertising (printed media, outdoor and new media)
Booking, designing and tracking advertising for the School as required
Create new advertising campaigns for social media and outdoor advertising
Liaison with the designers to create captivating advertising material
Proofreading, copy writing, editing copy and information collection
Speaking publicly at interviews, press conferences and presentations to increase visibility of the school while acting as the school’s spokesperson.
Exhibitions and recruitment visits
Coordinating the School’s presence at exhibitions
Representing and promoting the School at events
Ensuring prompt follow-up by the school of exhibition enquiries/ leads
Influence new students and their parents to join NWS
Events
Assistance and coordination at Open days
Coordinating School’s Induction activities
Coordinating all School calendar events.
Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits to connect the school with the external community Market analysis & planning and new programs
Grow the School’s marketing plans: gathering market intelligence and analyzing the results in relation to the School’s marketing plans.
Market Intelligence: Gathering information on competitor schools and programs.
Qualifications
A communications/marketing/public relations degree
At least 5years of proven work experience in a marketing role
Experienced user of Microsoft Office and Adobe design programs
Skills
Excellent organizational skills
Project management skills
Event planning and management skills
Excellent communication skills with high standards of written communication, grammar and spelling
Information management skills including a high level of accuracy and attention to detail
Good creative skills
Attributes
Communication
Good influencing skills
Ability to market the school
Customer Focus
Always think about how to improve the customer experience
Responding to problems and complaints immediately
Team Work
Be a good team player who can get on with tasks and achieve results
Volunteer to help even on work outside your role
Leadership
Take responsibility for tasks, prioritizing and scheduling own work to ensure deadlines are met
Have self-confidence and deal with set-backs effectively
Enjoy taking responsibility
Be a school ambassador
Planning and Organizing
Ability to prioritize work and respond effectively as new projects are introduced
Work in an organized way and plan how deadlines will be met
Always deliver on schedule
Results Oriented
Be committed to success
Focus on getting the job done
Key Performance Indicators
The number of student enrollment increases
The retention of the current student population
The school is better known to the external community and is the curriculum of choice
The Waldorf education is better understood by the NWS community
There is an increase in parent engagement and support of the school
The goals, mission and vision are better understood by all stakeholders
An overall increase in confidence by all the school stakeholders
