Are you passionate about building brands that can create long-term value for stakeholders? Are you able to analyse data, connect the relevant dots and generate insights that can be translated into business growth opportunities? If you are a seasoned Marketing and Public Affairs professional with a strong track record, an entrepreneurial mindset and ability to thrive in a growing organization, this may be the opportunity for you.
Main Purpose of the Role
Lead work on value-creation: understand customer value, craft and effectively communicate a compelling value proposition (as part of a competitive marketing mix) to existing and potential partners/buyers/ donor agencies/SMEs.
Identify opportunities for rapid growth and work with teams to execute strategies that take advantage of these.
Drive joined-up thinking, planning and execution across the Invest In Africa technology Platform (APP) & Skills Development programmes – for greater impact.
Champion ‘Insight – led’ behaviour and thinking in the development of brand / functional plans.
Lead executional excellence at all relevant touch points (from content development to execution).
Media relations lead to drive positive building and protection of IIA brand and positioning.
Be the ‘eyes and ears’ of IIA: Take note of relevant trends / developments in the industry, regulatory space, government policies which have a bearing on IIA / key partners’ work and keep the team updated on these.
Accountabilities
The role reports directly to Invest in In Africa (IIA) Country Manager, Kenya and interfaces with IIA UK.
Lead in developing and executing integrated Marketing Strategies and plans that bring IIA’s end-to-end value proposition to life and ensuring relevant content, coherence & consistency of messages across all the prioritised channels/platforms.
Co-develop a brand growth strategy, translate it into competitive marketing plans and execute seamlessly
Build a holistic understanding of the IIA ecosystem (suppliers, buyers, partners, donors etc.) and develop relevant insights that can be used to create sustainable value for the business.
Make IIA Brand (and its flagship products) visible at the right touch points and desirable by the right target.
Lead work on writing winning business proposals and subsequently pitching to new potential partners.
Plan, execute and carry out pre and post-event evaluation of activities /events in IIA[WM1] .
Work Experience
Five (5) years of relevant Brand / Marketing work experience (with at least 3 of those in a senior Marketing position).
Must have solid proposal writing & pitching skills and a track record of delivering growth via integrated marketing campaigns / activities.
Critical Skills
Proven communication and strategic influencing skills
Attention to detail, highly organised, responsible and reliable.
Strong project management (and leadership) skills and ability to see things through to the end.
Ability to work well with different / multiple business partners / stakeholders, the media internally & externally with proven collaborative and team building capabilities
A high sense of personal accountability and ability to hold others accountable (including senior team members).
Core Competencies
Creativity, Empathy, Obsession with brands and customers, analytical thinking & rigour
Capacity for strategic thinking as well as an operator’s disposition (i.e. ability to get things done).
Commercial and entrepreneurial awareness
Adaptability to manage effectively in an environment of constant change and complexity.
Academic Qualification
Bachelor’s degree in Marketing and/or Public Relations
An advanced Business degree / qualification
Chartered Institute of Marketing (CIM) post-graduate qualification will be an added advantage.
