Roles and Responsibilities:
Strategic Planning & Service-Oriented Execution
Operate as an internal marketing agency, receiving briefs from BD teams and other stakeholders and translating them into strategic, action-oriented marketing plans.
Develop and implement integrated marketing and communication strategies that drive client engagement and brand visibility.
Maintain a service mindset, ensuring all marketing initiatives are aligned with business needs and delivered efficiently.
Brand Management & Positioning
Act as the firm’s brand custodian, ensuring consistency in visual identity, messaging, and positioning across all platforms.
Uphold a market-leading presence, ensuring brand differentiation in the professional services sector.
Content & Thought Leadership
Develop client-focused content, including whitepapers, reports, articles, and multimedia, to position the firm as a thought leader.
Work closely with partners and subject matter experts to translate legal and business insights into compelling marketing assets.
Digital Marketing & Performance Analytics
Oversee the firm’s digital presence, including website, social media, email marketing, and digital campaigns, ensuring measurable engagement and leads generation.
Implement data-driven marketing, using analytics tools to optimise campaign performance, track engagement, and enhance audience targeting.
Report on digital ROI, providing actionable insights and recommendations.
Event Management & Client Engagement
Plan and execute high-impact client events, webinars, and industry engagements that strengthen relationships and support BD objectives.
Manage end-to-end event logistics, ensuring seamless execution and measurable outcomes.
Implement event success metrics, tracking attendance, lead conversion, and post-event business impact.
Public Relations & Media Management
Manage external PR and media relations, ensuring strategic placement of thought leadership content and firm announcements.
Build relationships with key journalists, industry publications, and media partners to enhance the firm’s public profile.
Internal Communications & Stakeholder Engagement
Develop and execute internal communication strategies, ensuring employees are informed and engaged with the firm’s initiatives.
Foster a strong internal brand culture, ensuring marketing aligns with overall business objectives.
Collaborate with lawyers and practice groups to identify and coordinate marketing initiatives.
Metrics, ROI Tracking & Performance Reporting
Establish clear KPIs for all marketing and communications activities, ensuring alignment with business and BD objectives.
Develop and maintain performance dashboards, providing leadership with data-driven insights on marketing effectiveness.
Track ROI across marketing channels, continuously optimizing efforts based on analytics.
Team Leadership & Operations Management
Lead and mentor the marketing and communications team, ensuring a high-performance, service-driven culture.
Act as a liaison between BD teams and marketing, ensuring clear briefs, execution timelines, and performance tracking.
Oversee the marketing budget, ensuring effective allocation and maximum ROI.
Experience and Personal qualities:
The following experience and personal qualities are preferred:
Proven experience in a senior marketing and communications role within a professional services environment, preferably in the legal sector.
Bachelor’s degree in Marketing, Communications, Business, or a related field; a master’s degree or relevant professional qualification is desirable.
At least 8 to 10 years of experience in marketing and communications, preferably within the legal or professional services industry.
Experience operating in a marketing agency-style model, with a strong focus on receiving briefs, executing campaigns, and delivering measurable outcomes.
Strong leadership, stakeholder management, and project execution skills.
Excellent communication, storytelling, and content development expertise.
Proficiency in digital marketing tools, analytics platforms, and CRM systems.
Data-driven mindset, with experience in performance measurement and ROI tracking.
Apply via :
aln.africa
