Tasks:
The selected individual will be expected to perform the below tasks;
Develop and advance a comprehensive marketing plan and marketing material for the Fromtu platform.
Assist in the execution of the marketing plan in Kenya e.g. hosting of trade fairs, networking events, external communication among others.
Develop a marketing plan for the other countries in East Africa i.e. Tanzania, Uganda, Rwanda, Ethiopia, Mauritius and Madagascar through hosting of trade fairs, networking events, external communication among others.
Develop a marketing plan for other high potential value chains outside of the currently targeted value chains.
Create official national trade promotion websites that will enable Fromtu support EAC government efforts to promote both regional and international trade
Qualifications:
Strongly preferred Master’s degree or equivalent in business administration, marketing, international business, management or related area or equivalent.
At least 5 years’ experience in developing and implementing marketing and communications campaigns.
Experience researching trends in end markets, and supporting firms to meet the requirements of end markets, competitors and buyers regionally or internationally.
Experience that has resulted in contacts with key value chain stakeholders: producers, traders, actors in the supporting markets; and research/policy associations.
Demonstrated skills for fostering inter-firm collaboration and cooperation between private sector associations, and governments.
Highly desired 3 to 5 years of private sector experience.
Experience in directing, coordinating and/or providing leadership under minimum supervision.
Highly networked individual in the East African public and private sector.
Demonstrated understanding of the international trade environment in East Africa.
Ability to use the latest ICT technology and computer software programs.
Methodical research skills with analytical capabilities in collecting, distilling and interpreting data.
An innovative and pragmatic problem solver with demonstrable skills for prioritization and organization of tasks.
Demonstrated leadership skills, ability to work in a team and sell new ideas and innovations.
Excellent English report writing and communication skills.
go to method of application »