Job Details
We are seeking a Marketing & Brand Manager to join our growing team and be in charge of shaping how farmers learn about and signup for Apollo’s products. This person will own our Marketing efforts, build the brand and help us scale our reach from 25k+ farmers in Kenya in 2019 to 1M+ farmers across the continent in 5 years. Our farmers are the centre of our business and their understanding of the value we deliver is critical for the scale we want to achieve.
Responsibilities
Marketing and Brand Communications
Manage the brand, having a clear understanding of Apollo’s end-users
Own Apollo’s brand identity guidelines, lead creative direction and manage relationships with graphic designers
Collect and analyze data to extract customer insights, informing brand position, brand awareness and communications
Customer Acquisition
Monitor and manage all customer acquisition channels used by Apollo
Proactively spend time in the field to understand current and potential customers
Deeply understand the Apollo customer journey, keeping an eye out for ways to enhance lead generation
Experiment with new channels for higher conversion and lower acquisition costs
Qualifications
4+ years of experience in strategic marketing and/or communications roles
Experience leading a team while engaging both internal and external stakeholders
Proficiency with data collection and analysis, both qualitative and quantitative
A “can do” attitude and excitement for working in environments where intrapreneurship is highly valued
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