Responsibilities for the Market Manager Job
Lead and manage all route to market activities for the client aligned to the marketing campaigns and sales initiatives
Develop specific channel strategies & initiatives
Ensure that Company products are well merchandised and visible
Ensure Point of Material is adequate and strategically placed
Ensure adequate numerical distribution as per the agreed metrics
Co-develop joint business plans with the Sales Manager, Key Accounts Manager for the Key Supermarket chains and Commercials
Be a key point of contact both to sales, marketing and operations to ensure an end to end customer experience is maintained in the trade for both Mass market & Premium
Mass Market & Premium brands
Ensure mega dealers and key agents provide the required after sales service to our subscribers and adhere to the laid out customer retention and experience standards
Ensure the sales team is well averse or briefed of marketing campaigns and ensure implementation of the same in the trade
Utilize market insights to identify market opportunities for Mass Market & Premium brands and highlight those that support profitable and sustainable growth
Leverage allocated budget to implement regional initiatives & activities as per the business plan and maintain an ROI for the same
Review sales performance, profitability by brand and bouquet analysis weekly and monthly and co-develop action plans to realize target achievement
Market Manager Job Qualifications
Bachelors of Commerce Degree in Commerce or a business related field.
At least five (5) years’ experience of working in the marketing and commercial environment of which two (2) MUST be within a trade marketing role
Work experience in the FMCG or manufacturing firm
A professional qualification from CIM will be an added advantage
Highly results and performance oriented.
Excellent team player with good Leadership/mentoring/management skills.
Developing external partnerships and strategic alliances.
Excellent Negotiation/Influencing and Presentation skills.
Professional maturity and Integrity.
Excellent communication skills.
Ability to handle stress / work under pressure.
Initiative / innovation
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