Job Purpose:
Support Delivery of expected Retail Lubes Volume, Grow sell-out of lubes at station, Enhance clean, Hygienic and bright stations/service bays, execute lubes marketing initiatives to improve sell out, maintain and develop strong customer relationships, whilst at same time adopting defend and growth strategies.
Principal Accountabilities:
Sales
Ensure Site meets Monthly Target for their Lubes Volume.
Ensure LPG targets are met per site
Increase Lubricants Sales through retention and recruitment of new customers at assigned sites.
Push for LPG Sell-out and recruit new customers
Push to grow LPG sales to increase our market share
Ensure Lubes sales record and OE elements (AVA) compliance at 100%. Through recording, Observing and analysing site’s Lubricant sales (Especially high turnover SKUs) Weekly
Build rapport & maintain good relationship with all customers and TMs
Contributes to Sites success by meeting Lubricant Sales Goals
Market monitoring and Intelligence – Maintain database of the market size, competitors and market shares. Provide regular market intelligence such as pricing, new customers, competitor activities etc.
Defend business from competition by working along with OS to aggressively follow-up on site lubes prospects around the station to make purchase. And Identifying specific site lubricant sales opportunities and following through in assisting stations to acquire such customers
Ensuring Retail sites compliance with lubes stocks availability, visibility and active selling (AVA). Carry out regular equipment audits at customer sites and advise / take timely remedial action. Liaise with Engineering where necessary on equipment installations, maintenance and other technical requirements.
Make sure LPG cages are well merchandised, Branded and price well displayed
Monitor LPG stocks at stations to avoid stock-outs
Monitor Cylinder Float holding per sites
Conduct Basic trainings to OS on product knowledge
Clean, Hygienic and Bright site
Enhance Clean, Hygienic and safe site by ensuring CSAs/OS/mechanics/Qms have complied with proper PPE & Clean uniform
Conducting site Audits through check lists to ensure clean and bright standards at sites are adhered to
Ensure proper merchandising of MDUs, cleanliness of service bays, and good housekeeping at service bay
Marketing
Ensure proper execution of customer value propositions (CVPs) for initiatives such as VRPT (Vivo Retailer Portal Tool), Service Bay/Motorbike booth Operations and Pitstop/free checks execution at forecourts
Continuously Execute Marketing initiative to improve sell out (AVA agenda, Cheki Mbele initiative) etc.
HSSE
Undertake service bay HSSE and Cleanliness audit at each site visit.
Do TNT/PI reporting for service bay/Customer Champions staff
Requirements
Job Knowledge, Skills & Experiences:
University Graduate in Business or technical related fields
Experience in customer account/relationship management, sales, negotiation, and business analysis.
Results driven, with sound business and commercial acumen
Good team Player, with ability to provide solutions that are creative and innovative
Market/Competitive Analysis
HSSE
Competencies :
Technical Skills
Knowledge of Lubricants
Knowledge of product specification
Under Bonnet diagnostic techniques
Customer Value Propositions:
Stock management techniques
Mastery of HSSE rules
Operational Skills
Active Contributions in promotions and products launches
Respect of work standards
Ability to communicate with clients’/site staff/VE staff
Relationship Skills
Capacity for sales (Active sales)
The ability to work with site teams
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