Job description
Job Purpose:
Develop relationships with operators in Loyalty Ecosystem to develop Loyalty solutions on Vivo Energy retail network.
Develop relationships with mobile financial services (MFS) to extend range of MFS services being offered by Vivo Energy and maximize opportunity for increasing income
To keep pace with high value technological evolution in the area of Loyalty and MFS that gives Vivo Energy a competitive edge on its competitors
Extend the Loyalty and MFS footprint by developing new Loyalty offerings and solutions for ‘new’ markets in line with Vivo Energy Africa strategy
Drive & Influence the implementation of approved Loyalty and MFS Strategy across the identified segments
Manage the implementation of fit for purpose Loyalty and MFS system and programs to strengthen Vivo Energy market position
To ensure that the right Loyalty and MFS infrastructure and offering strategy is implemented
To develop appropriate capability within the local teams
To support the preparation of the annual Operating Unit Loyalty plans
Monitor performance level across all activities within the category and support Operating Units to address any gap v/s agreed targets
Principal Accountabilities:
Responsible for the implementation of a competitively advantaged, affordable and exciting Loyalty scheme in the agreed Operating Units
If necessary, leverage on existing loyalty scheme through proactive stakeholder engagement to fast track implementation of loyalty program
Ensure the necessary technology and infrastructure is available to drive the development/promotion of various types of loyalty programs
Support local teams to select and deploy the most appropriate loyalty program and system.
Continuous improvement of the Loyalty footprint and systems in tight coordination with the Vendors and Operating Units
Aligns with key stakeholders throughout organization on Loyalty program goals and initiatives; drives for collaboration, integration and accountability
Support the Operating Units from definition requirement to Loyalty program implementation and enhancements
Drive & Influence the implementation of approved Loyalty Strategy across the identified segments
Actively follow up and manage the implementation of fit for purpose Loyalty system and programs to strengthen Vivo Energy market position
Ensuring a proper Loyalty offer execution and daily operations activities processes are established under the retail
Facilitating the system and infrastructure discussion between different stakeholders
Platform monitoring and oversighting Business/ Retail KPI and performance
Oversighting Loyalty Systems Incidents and operational issues in tight coordination with Retail teams and suppliers
Ensure the necessary technology and infrastructure is available to drive the development/promotion of loyalty program
Support Marketing teams to select and deploy the most appropriate loyalty program improvements
Ensure close collaboration with Marketing team to continuously improve loyalty program
Mobile Financial Services (MFS): Cash Transfer, Mobile Payment, Airtime selling & others
Responsible for managing the MFS growth agenda through setting up of strategic alliances with key players in the field, planning and following up
implementation of plans.
Identify any emerging opportunities for collaboration with MFS service providers or any similar services that add value to the P&L of Vivo Energy.
Manage relationships with customer, stakeholders and internal resources. (e.g. marketing, B&C, Retail Operations and other functions) with a view to implement agreed operational and marketing plans
Identify, quantify and pursue the development of growth opportunities, based on emerging trends and insights
Interface with the MFS service providers with a view to ensure strong on the ground execution and maximize business opportunity
Performance Management
Leads regular structured business reviews with OUs with regards to all category activities.
Conduct regular reviews with Loyalty suppliers and other key stakeholders on a regular basis to monitor implementation of various initiatives
Ensures follow-up & analysis of category KPIs ensuring under-performance by sites or agents are promptly investigated and escalated as needed
Job Knowledge, Skills & Experience:
Bacelors Degree in relevant area
Must have good understanding of the Oil Downstream Retail & Commercial business.
Good communications and cultural awareness
Good understanding of the Loyalty business & regular innovations in this area
Ability to manage & lead teams and performance in a virtual context, without executive authority
High influencing & negotiating skills
Strong analytical skills
Contract Management Skills
Entrepreneurial mindset
Highly results orientated
Highly self-motivated and able to effectively manage many competing priorities
Ability to drive operational excellence throughout all activities
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