The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd.
Responsibilities
· Develop and write copy for digital content that meets business and marketing objectives from beginning to end, while working collaboratively with designers and other digital team members.
· Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals
· Proofread, edit, and optimize copy for digital
· Write benefit-driven copy for landing pages that will generate leads and conversions
· Develop creative and captivating copy for digital media ads, such as Facebook, Adwords and Display Ads
· Generate, edit, publish and share daily content (original text, images, video or HTML) on social
media that builds meaningful connections and encourages engagement/action
· Create social media editorial calendars and schedules
· Continuously capture and analyze the appropriate social data/metrics, insights, and best practices
· Develop email marketing campaigns that get opened, read and clicked
· Meet and work with cross-functional stakeholders to incorporate business and UX requirements in copy and content
· Create, edit and proof copy according to customer expectations while meeting deadlines. Some examples include: headlines, press releases, web copy, brochures, radio/TV scripts or other related marketing materials.
· Create taglines and slogans that appear on brochures, websites and other promotional materials.
· Have detailed knowledge of the target audience of each project and maintain an accurate tone
of voice.
· Have regular interaction with clients and provide suggestions for content related issues.
· Manage company’s social media to bolster the online presence through interaction with end users.
· Postings may include: TDF best practices, public relations, service offerings and client success
stories.
· Attend and participate in company, department and client meetings.
· Prepare reports upon request.
· Perform other duties as assigned and required.
Qualifications
Bachelor’s degree or equivalent experience in Advertising
3+ years’ of marketing or copywriting experience
Excellent written and verbal communication skills
Highly organized with excellent attention to detail
Send your CV to: hr@tdfgroup.co.ke by 10th November, 2021 before 4pm and your availability status and salary expectation.
Apply via :
hr@tdfgroup.co.ke
