Key Account Manager

JOB PURPOSE and KEY RESPONSIBILITIES
Stakeholder Engagement and Management

Serve as the lead point of contact for all customer engagement matters.
Build customer relationships by participating in organization and industry events, identifying and engaging with executive decision makers, understanding market trends and provide feedback and input as required.
Create and maintain the customer account mapping by identifying stakeholders, preparing a profile on the formal and informal decision makers and create an organogram of the account.
Identify sales data trends at portfolio level by extracting the sales data, undertaking the analysis, identifying trends and variances and engaging with this information and providing reasons.
Provide appropriate product strategies per customer by understanding the customer needs and wants, refining the strategy in line with the customer requirements and adjusting as required.
Take full responsibility for accurate forecasting, regular quarterly revenue delivery, and facilitation of sales enablement and regulate the implementation of agreed account and business plans.
Maintain effective internal relationships by engaging with relevant individuals and departments, influencing alignment and mobilization towards key account and portfolio strategies, providing information and feedback and addressing any queries.
Maintain relevant product, industry and sector knowledge by engaging with the market players including but not limited to competitors and customers, analysing information and activities, identifying issues and trends and providing feedback to the relevant individuals or departments.

 
Account Management

Develop and implement the account and portfolio strategy by understanding customer requirements, working with marketing to develop product strategies, implementing strategies in market segments and securing new clients and/or expanding footprint in existing clients.
Identify sales opportunities by engaging with customers to understand new product or opportunities, analysing the opportunity, developing proposals and presenting to customers.
Implement campaigns by engaging with Product Managers, engaging with customers and running campaign events.
Respond to sales related queries by understanding the issue, sourcing the appropriate feedback and providing feedback to clients.
Report on sales performance by understanding KPIs, analysing sales data daily, identifying trends and patterns, providing feedback on performance, monitoring and achieving profitability and drafting reports.
Achieve sales targets by managing sales opportunities, loading onto the CRM system, engaging with customers, preparing and presenting proposals, securing deals, monitoring customer satisfaction in implementation, identifying risks and implementing corrective action daily.
Administer the sales process by loading all sales information into the CRM system, updating information, tracking pipeline progress, identifying areas of risk and opportunity and implementing appropriate actions daily.
Participate in Global and EMEA working groups by contributing to forums and providing feedback to the broader team.
Provide support to the regions by visiting key account decision makers, providing support to the Account Managers, identifying queries, client requirements and opportunities, supporting development of solutions and monitoring client relationship health quarterly and implementing corrective action and as required.

 
Business Development / Sales

Project manage solutions for identified new sales opportunities within new possible clients or new products (product manager, business development, application specialists, commercial (finance) management for exports, technical services, etc.).
Develop a growth strategy focused both on financial gain and customer satisfaction.
Identifying and mapping business strengths and customer needs.
Conduct research to identify new markets and customer needs to expand client base and viable income streams.
Have an in-depth knowledge of business products and value proposition.
Addressor predict clients’ objectives.
Keep records of sales, revenue, invoices etc.
Provide trustworthy feedback and after-sales support
Build long-term relationships with new and existing customers
Report on successes and areas needing improvements.

REQUIREMENTS

Minimum: Diploma in Medical Science
A university degree is preferred and a Business Management qualification is an added advantage.
At least (6- 8) years’ Commercial experience in Medical industry with at least 3 years account management experience.

Apply via :

www.racg.co.ke