Detailed Description
Reporting to the Chapter Lead – Integrated Media The role holder will be responsible for developing integrated (ATL & digital) media strategy and plans on initiatives that deliver to business objectives for various units across the organization
Responsibilities
Work with internal business units and agency teams towards development of media strategy, media plans and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign.
Oversee integrated media buying across channels, reporting, optimization and analysis is done in line with pre-approved strategy
Budget management including: assistance in allocation of monthly budgets, and financial reconciliation on a weekly, monthly and quarterly basis.
monitoring and analysing integrated media campaign performance data in order to suggest structural improvements that will optimize ad campaigns.
Will be personally responsible for keeping up with the dynamic trends and benchmarks in the media industry through continuous research and training.
Identifying new media opportunities arising that will add value to Safaricom campaigns
Identify and deliver media partnerships relevant to the units they support and negotiate added value
Collect and package data driven actionable insights from the media platforms with clear recommendations to the business to influence decisions.
High level stakeholder management and engagement to seek approvals for integrated media strategy and plans
Give input into the creative development process as the channel custodian on what works aligned to the media strategy
Management of the media agency to deliver world class media campaigns.
Qualifications
Must have technical / professional qualifications:
A bachelor’s Degree.
Related Skills certification online or offline e.g. LinkedIn learning
Marketing professional certification – will be an added advantage
Should have more than 5 years continuous experience in integrated Media management
Proficiency in creating media strategy, media plans and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign.
Should have a proven track record in media planning, buying & optimization for similar size or larger business than Safaricom
Should be a consistent performer who delivers to daily, weekly and monthly digital marketing KPI’s
Good with people and stakeholder management
Should be a quick and efficient decision maker.
Should be able to work well under pressure and tight deadlines.
Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently
Should have excellent communication skills
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