Job summary: Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.
Key Responsibilities
Develop and execute marketing programs to promote the company’s brand.
Coordinate the design of promotional material and distribute in online and offline channels
Advertise company and products/services on various media
Perform lead generation.
Identify media outlets for press releases and promotions.
Develop and track budgets.
Produce marketing copy for our website
Craft and send regular newsletters with company updates
Track ROI for marketing campaigns
Join social media groups and professional platforms to discuss industry-related topics
Monitor corporate website and social media pages and address clients’ queries
Network with industry experts and potential clients to drive brand awareness
Gather customer feedback to inform sales and product teams
Leverage customer insight data to refine brand management.
Identify brand-building areas.
Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
Develop and implement media planning, buying, and innovation strategies.
Help promote uniformity and consistency of brand.
Requirements and Qualifications
Proven ability to develop brand and marketing strategies and communicate recommendations
Experience in identifying target audiences and devising effective campaigns
Familiarity with B2B advertising campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Degree in marketing or a related field
Hands-on experience with web content management tools, like WordPress
Proficiency in MS Office/Google Workspace
Knowledge of SEO and Google Analytics
Experience with marketing campaigns on social media
Deadline: Interested parties should submit their online applications on or before 12th January 2021
Apply via :
wisenhr.zohorecruit.com
