Scope of work
The selected agency will be responsible for:
Campaign ideation – since the campaign will be 3 months, the agency will come up with the ideation while taking advantage of the different calendar seasons such as the festivities in December.
Multi-media content creation for all Fairtrade Africa Marketplace’s social media platforms. I.e. Instagram, Facebook, X, LinkedIn, TikTok, WhatsApp, YouTube and Email. This content might need translation to French for the Ivory Coast market.
Creation of digital media assets to be used by Fairtrade licensees and retailers in the aforementioned markets. These could be graphics and reels.
Public relations
Campaign Milestones
Detailed campaign plan outlining strategies, budget and timelines.
Campaign execution
Monthly progress reports with analytics and insights.
Final campaign report with performance analysis and recommendations.
Deliverables
An impactful and actionable campaign plan.
Development of campaign assets as required.
Community management.
KPI reporting.
Timelines
Proposal Submission Deadline: Friday, 23rd August 2024
Internal review of proposals: By 2nd September 2024
Contracting of agency: By 10th September 2024
Campaign planning and approval: By 24th September
Asset development and approval: By 30th September
Campaign Kick-Off: October 1, 2024
Campaign End and Reporting: December 31, 2024
Required Qualifications
The agency should have a proven track record in executing short-term, consumer-facing campaigns. Relevant industry experience in sectors such as FMCG, retail, or sustainability is crucial.
The agency must demonstrate strong abilities in campaign strategy development and creative execution, delivering innovative concepts across multiple channels. Expertise in media planning and buying is also essential.
Extensive experience in the Fast-Moving Consumer Goods (FMCG) industry as well as General Trade, Modern Trade and Online Trade.
In-depth knowledge of local market dynamics and consumer behaviour is essential.
A dedicated team with relevant qualifications and experience in campaign strategy, creative direction, media planning/buying, and data analysis is required.
Apply via :
fairtradeafrica.net
