Housing Consumer Behavior Change Specialist

The Terwilliger Centre for Innovation (TCIS) programme in Kenya works to attract investors and catalytic firms to innovate, develop and take up market functions for sustained uptake of the same among the low-income households constructing or improving their homes incrementally. The nature of low-income market segments is expected to be thin and dysfunctional (e.g., very few market actors, exhibiting crowding of non-commercial providers hence ineffective demand or lack of purchasing power from the target communities). Barriers to uptake include perceptions, norms, knowledge and understanding of both the households and the market actors.
Your role:
Located in Nairobi Kenya, as a Housing Consumer Behavior Change Specialist,** you will lead the Housing Consumer Behaviour Change work of TCIS in Kenya. This will include identifying and working with partners on multiple strategies to address knowledge, uptake and use of available and emerging housing solutions and products for incremental housing in Kenya. The Program will intersect all the subsystems (current and pipeline) of the TCIS program in Kenya.
Essential Duties and Responsibilities:

Lead overall development of the Housing Consumer Behaviour Change (HCBC) Programme in Kenya,
Develop and manage relationships with relevant partners and stakeholder to ensure successful execution of the program,
Identify, co-design and lead relevant housing consumer housing education through appropriate media with relevant market actors to support firms to innovate and adapt their housing service and product offerings to incremental builders and trigger uptake of the same by households,
Identify, design and execute targeted Human Centred Design (HCD) with relevant partners,
Support, develop and execute creative print and electronic content towards supporting uptake of adequate housing products and services based on identified gaps and needs for systemic market transformation,
Apply business analytics to understand adequate housing consumer motivations including but not limited to gathering relevant data as well as identifying trends or identifying areas of need that aren’t currently met and designing appropriate HCBC type interventions,
Working with the communications team, ensure appropriate footage and coverage of key events that contribute to learning and program visibility including ensuring appropriate branding and communication materials for events and ongoing work in adequate housing for the TCIS program, and Habitat for Humanity in general,
Develop evidence based technical briefs to guide policy conversations and interventions in as far as requisite consumer behaviour change on adequate housing,
Working closely with the MEAL Specialist, evaluate the impact of the program on the uptake of adequate housing services and products in Kenya and distil and communicate trends to guide intersecting programs. Lead monitoring and evaluation of the HCBC work and ensure data is periodically captured and analyzed and report on progress and requisite technical and budgetary alignments,
Facilitate internal learning activities based on feedback from the programs and industry,
Collaborate with Terwilliger Centre’s regional teams in Asia Pacific and Latin America to share emerging good practices and foster organizational learning,
Represent Habitat for Humanity and TCIS in industry gatherings and conferences as required.

Education & Experience:

Undergraduate degree from an accredited university with a major in behaviour analysis, Market research, Statistics, or Mass Communication.
3-5 years’ experience in business and market analytics and execution of Consumer programs,
Experience drafting and executing comprehensive communication plans incorporating a variety of communication tactics to support development objectives,
Experience writing and managing content for a variety of media including digital and social media platforms (Twitter, LinkedIn, Facebook, etc.), video scripts and storyboarding and print e.g., case studies, blogs, factsheets/briefings, opinion pieces etc. Knowledge of graphic design and photo/video editing software is an added advantage,
Experience and knowledge in adaptive management is an added advantage
Capabilities & Technical Competencies:
Entrepreneurial, persuasive and agile
Excellent written and verbal English communication skills; fluency in Kiswahili is an added advantage
Ability to work proactively with teams to anticipate and identify learning and results occurring in the field and develop messaging around those
Ability to work independently as well as build relationships across a variety of internal and external stakeholders
Willing to travel up to 50% of the time internationally and domestically.