Brief Description
Reporting to the Director – Enterprise Business Unit , the position holder will be responsible for developing, driving and implementing the e-commerce strategy to maximize sales, with a persistent emphasis on customer acquisition, conversions and maximizing average order value.
Responsibilities
Acts as a mini-CEO for the e-commerce business for Safaricom
Lead the whole e-commerce department including marketing, merchant relations, customer support, product managers and other support functions
Ability to define product pricing, communication and selling strategy
Work closely with all departments like technology, finance, risk, assurance to define product strategy and ensure alignment to corporate strategy
Work closely with HR team to recruit the top e-commerce talent and build a passionate startup-like culture for the e-commerce unit
Ability to understand the African market, culture and competition and come up with appealing value proposition for the customers
Ability build fit for the future passionate teams with great team empowerment and support
Ability to identity and work closely with the seller community to provide customers with relevant products.
Work with products owners and technology function to build future fit solutions to compete locally and globally
Have deep knowledge in e-commerce product strategy, product recommendation based on AI, customer driven user experience, product execution and offline and online merchandizing.
Experience in digital marketing and sales and ability to increase customer engagement on MASOKO.
Requirements
10+ years in E-commerce domain with strong leadership experience
Commercial lead with 8+ experience in leading talent towards delivering customer needs
MBA or masters in management is recommended
5+ years of experience in digital marketing and sales
Management skills in leading agency, customer support, merchant, logistics, delivery teams.
Experience in e-commerce platforms like magento or similar ones is a plus
Additional Details
Critical Competencies for Success
Evidence of deep knowledge in e-commerce product strategy, product recommendation based on AI, customer driven user experience, product execution and offline and online merchandizing.
Evidence of managing crosscutting datasets and driving insights
Able to generate segmented insights that touch on Safaricom’s Consumer and Enterprise Business Units
Evidence of using alternative methodologies to reduce costs of data collection, analysis and alternative insights
Understanding of digital data collection and surrounding metrics
Documented evidence of other strategic studies for both consumer and business segments
Adherence to project plans/deliverables
Strong quality assurance background
Insights driven business plans
Evidence of insight sessions with key stakeholders
Documented reports of bi-annual reviews for key suppliers
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